Consumer Packaged Goods Requires Agility in a Rapidly Changing Marketplace
Article from MHI Solutions Magazine
NO INDUSTRY IS closer to the ultimate end‑user than the consumer goods industry. “They have a real finger on the pulse of what the consumer wants and needs and uses every day,” Tom Madrecki, vice president of supply chain and logistics for the Consumer Brands Association, said.
The consumer goods industry encompasses all products bought by individuals for personal use, including durable goods (appliances, cars) and non‑durable goods. The Consumer Packaged Goods (CPG) field, on the other hand, is a more specialized, faster‑moving subset of this industry, focusing on items that are packaged, branded, consumed quickly and replenished frequently, such as food, beverages and toiletries.
“Consumer packaged goods are products that are typically fast moving, low margin, in constant rotation in a household,” Madrecki said.
Of course, the consumer is always changing, and so the industry is constantly adapting to meet those consumers’ demands—and that includes how they serve consumers via their supply chains…
