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Who’s Walking the Show Floor?
Article from MHI Solutions Magazine WALK THE AISLES at any recent ProMat and MODEX, and one thing is immediately clear: the audience is changing. Exhibitors are engaging with a more diverse mix of attendees than ever before—from first‑time visitors and early‑career […]
The Overhead Alliance Packs a Mighty Marketing Punch for Three MHI Industry Groups
Article from MHI Solutions Magazine Three groups combining their marketing muscle pack a much greater punch than working separately. The Overhead Alliance does just that for three MHI industry groups—the Crane Manufacturers Association of America (CMAA), Monorail Manufacturers Association (MMA) […]
Is your Dealership Equipped for the Future of Customer Experience?
Guest blog by Chris Aiello, Business Development Manager at TVH Parts Co. (MHI member) Back in March of this year, after attending and exhibiting at this year’s record-breaking ProMat exhibition in Chicago, one thing is clear: the future of material […]
Prepare for ProMat 2025 with SHOWpro
Whether you’re an experienced exhibitor or preparing for your first-ever ProMat, there’s always something new to learn about making your booth a success. For over 30 years, MHI has been helping exhibitors and members improve their trade show results, and […]
SHOWpro Tips: The Best Use of Social Media for Supply Chain Companies
SHOWpro continues today in Atlanta with another day of marketing and exhibition content designed to help supply chain professionals thrive at MODEX 2024 – as well as post show. Marketing trends for 2024 is one of the prime topics featured […]
Perfect Your Pitch in a Webinar Led by a Marketing Coach
A great pitch to customers is exhilarating; whereas a bad pitch is just plain depressing. If you are an entrepreneur, you have no choice but to become a master of pitches. To help you better land clients, we have invited […]