Who’s Walking the Show Floor?
Article from MHI Solutions Magazine
WALK THE AISLES at any recent ProMat and MODEX, and one thing is immediately clear: the audience is changing.
Exhibitors are engaging with a more diverse mix of attendees than ever before—from first‑time visitors and early‑career professionals to C‑suite executives and digital transformation leaders. That evolution reflects a broader shift in how supply chain decisions are made.
I spoke with two industry veterans and members of MHI’s Mpro community of marketing professionals about these trends. Tracy Niehaus, global vice president of marketing at MHI member Ocado Intelligent Automation, has been in the industry since 2000 and has participated in 24 MHI exhibitions. Joining us was Chelsea Tarr, director of marketing at MHI member Paccurate, who entered the industry in 2012 and has exhibited in 10 MHI shows.
The pair offered insights into how changing attendee demographics are reshaping conversations on the show floor, as well as impacting how companies structure their exhibits.
