The Benefits of Participating in a Trade Association the Right Way
Article from MHI Solutions Magazine
At first, I didn’t see the value of trade associations.
Early in my career, a colleague invited me to join him at a trade association meeting. I was dubious, but he insisted that I would learn a great deal and quickly understand how a trade association could help both my career and company. I soon learned he was right. I have been deeply involved with both MHI and the Association for Packaging and Processing Technologies (PMMI) for years, and I consider those involvements among the most important components of the success that I have had in my field.
However, not everyone who belongs to a trade association takes advantage of everything it has to offer. Some only attend the trade shows, such as MODEX and ProMat. Because of that approach, they are missing out on so much.
I want to share my view on why participating in a trade association like MHI can be such a powerful experience, but only when you take the time and effort to engage with the association and your peers in a meaningful way…
