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All posts tagged branding
Competing for Talent? Better Take a Closer Look at Your Supply Chain Brand
Content was pulled from MHI Solutions Magazine Q4.2019 Attracting and recruiting the talent needed to run the digital supply chain has become one of the top priorities of many chief executives and chief supply chain officers (CSCOs). With the most […]
The Importance of Transparency in a PR Crisis
by Morgan Cruz, Marketing Content Coordinator, MHI | @mhi_morgan 2016 has already seen it’s fair share of PR crises, such as outrage at the Cincinnati Zoo, boycotts at the Oscars, and controversy with Apple Computers. Real-time sharing on social media has […]
The Value of Brand Authenticity
by Morgan Cruz, Marketing Content Coordinator, MHI | @mhi_morgan Today authenticity is more than just a buzzword, it’s the cultural movement of the new millennium. Oxford Dictionaries defines authenticity as, “Of undisputed origin; genuine.” Society devalues “fake” and is drawn to […]
Why Manufacturing Companies Should Invest in Branding
by Morgan Cruz, Marketing Content Coordinator, MHI | @mhi_morgan It doesn’t matter what product you sell, the importance of the presentation of your brand can make a difference in profits across the board. For example, Forbes list’s Apple as #1 World’s Most […]